Business – Exclusive: European manufacturers facing the crisis – Moto-Net.Com: Which models of your brand will benefit the most from the increases in Japanese products, historically less expensive?

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THE EMPIRE STRIKES BACK

Exclusive: European manufacturers facing the crisis

Business - Exclusive: European manufacturers facing the crisis - Moto-Net.Com: Which models of your brand will benefit most from the increases in Japanese products, historically less expensive?

Weakened by the crisis, the motorcycle market is also seeing the dawning of a small revolution: in the face of Japanese price increases, European production is becoming more competitive. !

What are its levers in a declining sector? Cross interviews.

Site: Which models of your brand will benefit the most from the increases in historically cheaper Japanese products ?

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Interview by Alexandre BARDIN

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