Business – Harley-Davidson plans 100 new products in 10 years, including electric motorcycles – Used HARLEY-DAVIDSON

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Harley-Davidson plans 100 new products in 10 years, including electric motorcycles

Business - Harley-Davidson plans 100 new products in 10 years, including electric motorcycles - Used HARLEY-DAVIDSON

Bill Davidson, great-grandson of the founder of the American motorcycle brand Harley-Davidson, spoke to our Australian colleagues at Drive about the prospects of the manufacturer in Milwaukee (United States).

Among the avenues mentioned for the next ten years, the launch of 100 new products including a possible range of electric motorcycles. Explanations.

During our test of the LiveWire, a very advanced prototype of an electric motorcycle signed Harley-Davidson, Gérard Staedelin, general manager of H.-D. France, announced to us that the series production of a "battery" motorcycle could intervene ". before 2020, maybe or maybe not in the form of LiveWire ". At the time, this deadline seemed damn delicate to honor because of the technical and above all cultural obstacles to overcome to trade this "good old" V-twin at 45 ° for an electric motor … And it is still the case. today, less than three years from the mentioned deadline.

  • MNC test :

To the point of imagining that this "trendy" project will perhaps sit on the sidelines for quite a while, while Harley picks up signs of the maturing of the electric motorcycle market. If maturity there is indeed a day, would one be tempted to write, given the blatant lack of interest from major manufacturers in the matter: let us remember that among the "tenors" of the world of motorized two-wheelers, only BMW with its C Evolution scooter and KTM with its range of Freeride off-road motorcycles offer concrete solutions, available in concessions.

  • MNC of May 4, 2017 :
  • MNC of April 28, 2017 :

But the reality would be different, according to the manufacturer from across the Atlantic. No, the LiveWire would not be "unplugged" in an obscure recess in Milwaukee, on the contrary: Harley-Davidson, despite being renowned for its conservatism, continues to develop it and is even working on a range of electric motorcycles to come within ten years. ! This interesting information comes from Bill Davidson, great-grandson of company founder William A. Davidson, interviewed by the Australian magazine. .

Work in progress…

"This LiveWire project is still relevant and is progressing well," enthuses the American, also vice-president of the Harley-Davidson museum in Milwaukee. "We don’t know yet when we’re going to bring it to market, but it’s progressing," he said..

Business - Harley-Davidson plans 100 new products in 10 years, including electric motorcycles - Used HARLEY-DAVIDSON

Asked about the expiration of this hypothetical arrival in concession, the American leader was content to ensure that the LiveWire project was an integral part of the brand’s strategy for the next ten years. This strategy would be based, according to Bill Davidson, on the trifle of "100 new motorcycles" for the next decade: a huge figure which would lead to the launch of some ten new products per year. ! 

But perhaps it is also necessary here to balance the enthusiasm of Bill Davidson and remember that a novelty at Harley-Davidson often rhymes with simple cosmetic changes. Still, his words reflect the high ambitions on the part of the Motor Company, which does not hesitate to explore other avenues to preserve its enviable status as the most famous customs brand in the world..

Business - Harley-Davidson plans 100 new products in 10 years, including electric motorcycles - Used HARLEY-DAVIDSON

This research involves thinking about a long-term vision on the future of the motorcycle in all its possible forms, and therefore laying "landmarks" on electric propulsion that some specialists describe as the essential step after the era of oil. Ironic, no: who would have imagined only ten years ago that the transition from thermal to electric two-wheelers could be combined with Harley-Davidson? ?!

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