Culture – The HOG: a very structured organization – Used HARLEY-DAVIDSON

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The HOG: a very structured organization

Any official Harley-Davidson dealership must support a chapter. This purely American invention is, in the Yankee spirit, supposed to cultivate the values ​​of the brand.

Any official Harley-Davidson dealership must support a "chapter".

This purely American invention is, in the Yankee spirit, supposed to "cultivate the values ​​of the brand". In fact, it is a club of owners of Harley, hosted in the store, structured according to a very precise code but organized by itself.

SPECIAL FILE HARLEY

On the first floor of this organization – a magnificent commercial tool! – is the Harley Owners Group (HOG): 900,000 members worldwide including 10,000 in France, or around 1% (its French president is Stéphane Sahakian).

The starting point is very simple: you buy a new Harley (or a Buell) and you are integrated into the HOG for free for twelve months. If you have an older one, you are free to join. Beyond the first year, you must pay an entry fee that varies according to your status: 65 euros for full members and 33 for associates. You can also choose to enter for life: 645 € for the first group, 323 for the second.

In this powerful organization, the difference between holders or partners is very important because the former automatically owns a Harley (or a Buell) of which he mentions the references. The partner refers to a referent holder of whom he is the guide as a passenger.

Women are awarded the title of "Ladies of Harley". Clearly, in a family, dad, piloting the motorbike, will be the holder, mum, seated behind, will be "lady" and the children, associates..

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Pierre SYLVESTRE – Photos DR

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